The London International Horse Show is the horse world's Christmas show, held over five days at ExCeL London and managed by HPower Group. In March 2026, ahead of the early-bird ticket launch in April, HPower asked us to design a new interface for the show's website. We designed every page, desktop and mobile, in a two-week sprint. The show's web agency built it.
Hospitality buyers, sponsors and families. Private boxes and The Phoenix Club sell to people who expect a luxury experience. The sponsors want to sit alongside that. Public tickets sell to families coming for a day out at Christmas. A site that only felt exclusive would put the families off. A site that only felt like a day out would undersell the hospitality.
A horizontal scroll through the show's heritage opens the homepage, with the show's own photography and video. The palette is a pale cream with the show's red, with a classic serif for headings. Below that, the dates, the programme and the ticket options are plain and quick to scan.
The show's web agency hosts and maintains several HPower event sites, so it built this one too. We designed the interface and reviewed the agency's staging site against the design as it went.
We handed over a Figma file built for the agency's developers: desktop and mobile layouts side by side, a style guide, components grouped by page and notes on how each animation should behave. A separate handover document set out two ways to build the animations, with our recommendation for each. The package went to the show team on 25 March, leaving the agency time to build before tickets went on sale.
We also drew on insights from the show's earlier website testing.
Two clicks to a ticket. A booking block on the homepage lists each session of show week by name and date with its starting price. Pick a session, then a ticket. The VIP option is highlighted. One "Book Now" button stays in view across the design, including on mobile.
Hospitality has its own route. Private boxes, The Phoenix Club, Festive Afternoon Tea and the Champagne Package sit in one row, with an enquiry form that opens on the page. The sponsorship page works the same way.
The show week timetable is the densest part of the site. We folded the Live Zone schedule into the main timetable and took out the extra buttons, so visitors read it as one table. Tabs down the side of the page link to HPower's other events.
They got a presenter deck template in the same design. We also made a square version of the template.
“We’re delighted to report that the website is all working great and we still love it, no amends required at the moment.”
Jemima Haydon, Communications Manager, HPower Group
If an agency already builds your site and you want the interface designed to hand over, email studio@mouriaux.com. Our Modernise Infrastructure page covers the rest of what we do.
Written by Tom Le Mesurier, Principal, Mouriaux.
