Aero C&E supplies consumables and expendables for Airbus and Boeing aircraft to airlines, maintenance providers and aerospace partners. Its founders already knew the industry well. They came back with a simpler pitch: a named person on the other end of the phone. We have worked with them since spring 2025 on two identities, a Webflow website and team videos, plus their print and event material.
Through the people who answer the phone. Aero C&E's offer is customer service with real human contact: someone who will find whatever part is needed, move it quickly and price it fairly. The sector is formal and corporate. Aero C&E wanted to be fun, direct and easy to deal with. The brand had to show that.
Aero C&E launched under an earlier name. From April 2025 we designed the identity for that first version of the business, with business cards, clothing and an exhibition stand visual.
When the business moved to its own name, we designed its own identity, starting in June 2025. Warm orange on near-black charcoal gave a parts supplier the energy of a consumer brand, which is the point. The guidelines followed in August 2025.
The homepage opens with the directors and vice presidents, not an aircraft, then the rest of the team. Aero C&E sells aircraft parts, but its identity didn't need to be about aircraft. It needed to be about who picks up the phone.
Profiles pair a real job title, so a buyer knows who does what, with a fun one the team came up with, such as Head of "We Need It Yesterday". Profiles include a short Q&A. One question asks: "If you were famous, what would you be famous for?" So customers can see who they are talking to before they call.
We directed a content shoot so each of the core team could introduce themselves on video. As the team has grown, further shoots have added new faces.
We built the site on Webflow. The user experience mattered, as did the team's ability to make changes without us.
The team pages run from a content system. Each person is a card with their name, titles, photos, contact details, questions and an optional video. An empty field is hidden, so a profile without a video still looks finished. The About page groups everyone by role, from Leadership and Sales to Contracts and Accounts. Each profile has its own link, so the team can add it to their email signatures and LinkedIn.
We relaunched the team section on 27 October 2026, ahead of the MRO Europe trade show, with new team photography. A short written guide shows the team how to manage profiles themselves.
The brand also goes beyond the site: business cards, lanyards, a banner for the MRO Europe stand and a LinkedIn QR code for visitors at the show.
“I like the bios for all, they’re a bit of fun!”
Clare Lewis, Director, Aero C&E
“I love the Q&As on the website”
Miles Lewis, VP Operations, Aero C&E
Venari Partners' site is built around its consultants. Aero C&E's is built around the personalities of a team that keeps growing, so the system had to let them grow it themselves. You can read the Venari brand story, see how we work on our Brand Architecture and Modernise Infrastructure pages, or email studio@mouriaux.com.
Written by Tom Le Mesurier, Principal, Mouriaux.
