Ian Betts spent 30 years at Shell in a range of roles. He set up Digital Energy Solutions (DES) to bring energy operators, governments, regulators and industry bodies together on digital and data. The aim is to get work on the energy transition done faster. We worked with Ian from the start of the company: the brand, the website, the launch media and the digital side of the company's strategy. The core website went live on 7 September 2026.
Credibility on day one. The company was new, but Ian had 30 years in the sector. DES is built to work with large organisations in a sector that moves carefully. The brand had to make that experience visible from the first meeting.
It also had to look forward. DES exists to make collaboration in energy faster and more digital. So the brand had to balance two things: the comfort of a traditional corporate firm and a clear view of how digital and data change the way the sector works together.
With a discovery workshop in April 2025. We worked through how DES should be seen by the industry, governments and the public. We then mapped its key stakeholders, what each should get from working with DES and its core service streams.
We worked alongside Ian's business adviser to shape the company's digital strategy, short term and long term, at the same time as the brand.
The logo went through five rounds of concepts between May and June 2025. We delivered the brand guidelines in June 2025. The palette pairs warm golds with a deep navy, supported by a range of greys. Alongside the logo and guidelines we produced presentation templates and an NFC business card.
Because its job is first impressions, not search traffic. DES wins work through referrals, partnerships and relationships. When someone hears about DES, the website is where they check whether it is credible.
That gave us room to be ambitious with animation and interaction, which we used to show how fast the sector moves and how data and collaboration connect. Animation adds weight to a page. Because DES is found through referrals rather than search, we chose impact over the last few points of speed.
The site is built on WordPress with Elementor so that Ian can publish his own content without waiting on us. The brief grew as the company took shape, so we built the site in two halves. The core offer went live first, on 7 September 2026.
We curated a library of imagery for the website and social media. We also wrote the website video scripts with Ian, who edited them himself. Filming followed in October 2025.
Through the build we held fortnightly catch-ups with Ian on the business as well as the website, including his LinkedIn.
“It’s all come together nicely. Seeing it live brings it to life, thank you.”
Ian Betts, Digital Energy Solutions
If you are starting a firm and need it to look established from the first meeting, our Brand Architecture and Modernise Infrastructure pages explain how we work. You can also read how we rebranded Priory Wareham, or email studio@mouriaux.com.
Written by Tom Le Mesurier, Principal, Mouriaux.
